Its amazing how small incidents in our lives result in much greater outcomes!
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The Story of X-Brite Revealed! |
Around 12 years back, in a conversation with our R&D team, one of our dealers who always wore white, asked us to provide him a product which would make his white shirt look whiter!
Our R&D Team formulated a test sample and handed it over to our dealer.
Incidentally, our dealer did not test the sample himself as he felt it would stand nowhere compared to popular domestic detergents in the market!
A few days later, he happened to forward the sample to a friend/client who is working in an international brand of garments.
It was only when our dealer called us to inform that he had received an order for that sample from his friend that we realised the true potential of the sample!
Our R&D Team further worked on this sample to finally produce something which is even today our flagship product popularly known as X-Brite!
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